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Business Facts
• The Shorewood business district runs along north Oakland Avenue and East Capitol Drive (3500 to 4600 north Oakland Ave. and 1100 to 2600 east Capitol Drive).
• The district includes more than 250 distinctive, one-of- a-kind businesses – both retail and service-oriented.
• The village boasts more than two dozen restaurants and pubs, delicatessens, and coffee shops. Outdoor dining is a popular pastime during the warmer months.
• Shorewood has a wide range of grocery and specialty food stores with products from all over the world.
• Additional businesses feature antiques, art, books, cameras, coins, dance lessons, eyewear, florals, framing, garden supplies, men’s and women’s clothing, movie rentals, paint, pet supplies, photo finishing, printing, salons, spas, tanning, yoga and much more.
• Most businesses are closely situated so that they are conveniently accessible by walking from one to another.
• Public bus transportation provided by the Milwaukee County Transit System links Shorewood’s business district to other areas of Milwaukee.

PART OF A BUSINESS IMPROVEMENT DISTRICT
Shorewood businesses are represented by a Business Improvement District (BID) that was formed to support businesses and commercial property owners.
• Shorewood’s BID was one of the first to be established in the area in the mid-’90s.
• The Shorewood BID is a guiding force for economic development, an important link to Village government, and the source for innovative marketing programs that enhance the Shorewood brand and attract consumers to the community.

“The Shorewood BID is a proactive organization working to create the most vibrant commercial district in the region. We are a close-knit group of local independent and unique shops, stores and restaurants dedicated to doing business in Shorewood.” – BID Executive Director, Jim Plaisted

“The BID website (www.shorewoodwi.com) is a great resource where people can learn about businesses and services, and also download valuable e-coupons.” – BID Marketing Director, Barb Caprile

EXCITING EVENTS ATTRACT SHOPPERS TO THE COMMUNITY
Special events are staged throughout the business district each year to promote Shorewood’s diverse and unique businesses and all the great reasons that make Shorewood such a desirable place to live, work and shop! BID-sponsored events include:
• Spring ArtWalk Featuring student art from Shorewood’s schools on display at select businesses, complimentary trolley rides along Oakland Ave. and Capitol Dr., professional artist demonstrations and free art classes for kids.
• Shorewood Criterium International Cycling Classic Top professional and elite amateur cyclists from the U.S. and more than 20 foreign countries race through the business and residential districts on a weekday evening in July.
• Free Outdoor Community Movie Night A summer tradition on the lawn of Shorewood High School.
• Showcase Shorewood A village-wide celebration held each September and designed to spotlight Shorewood businesses – Patrons enjoy special offers from local merchants, free trolley rides, a fine art and fine craft fair and a business expo on the lawn of Shorewood High School.
• Holiday Shopwalk Professional ice sculptors transform blocks of ice into dazzling creations throughout the business district as shoppers prepare for the holiday season. Strolling carolers set the holiday mood as customers register to win products and services from Shorewood businesses. A guest appearance by Santa Claus tops off the day! Visit www.shorewoodwi.com for a complete list of Shorewood businesses, e-coupons and more information.